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Woonia Products
Simply fresh, healthy and delicious!


Our name Woonia is inspired by ages old fishing traditions of West Coast First Nations. Those practices have provided generations with fresh seafood while respecting sustainable fish harvesting. Our products signify quality and a belief that managing our Pacific fish stock responsibly ensures an ample supply for the future. Woonia - our assurance of nutritious, great tasting fish for today’s health conscious consumers.

Our label and our principles are backed up by S.M. Products (BC) Ltd. Founded in 1974, our company has grown into one of North America’s largest buyers, processors and marketers of Halibut, Tuna, Sablefish other seafood items. We’ve grown because we know fresh, high quality fish is important to a healthy lifestyle.


  • Albacore Tuna is a highly migratory finfish species that roams the waters of the world. Canadian Albacore Tuna that is specifically targeted by the British Columbia Tuna Fleet are young fish that are caught in the pristine waters of the North Pacific.

    Canadian Highly Migratory Species Foundation
    Canadian Highly Migratory Species Foundation, British Columbia
  • Black Cod, contrary to its name is not actually part of the Cod family at all!

    The truth about Black Cod
    The truth about Black Cod,
  • As one of the largest flatfish, Pacific Halibut can weigh over 500 lbs!

    www.bcseafood, ca




Wild Keta Salmon

Wild Keta Salmon

Wild Keta Salmon is one of the less known salmon species, but no less delicious. Wild caught in the waters of the Pacific Ocean, it has a me ...

WIld Sablefish

WIld Sablefish

Soft-textured, with a rich flavour, Sablefish (also known as Black Cod) is a fish that even a beginner can serve with confidence. ...

Wild Pacific Halibut

Wild Pacific Halibut

Halibut is a large flat fish and has been a favourite part of the north Pacific Coast diet for generations. When cooked it produces a firm, ...





We work with the following
independent sustainability organizations

Ocean Wise is a Vancouver Aquarium conservation program created to educate and empower consumers about the issues surrounding sustainable seafood. Ocean Wise works directly with restaurants, markets, food services and suppliers ensuring that they have the most current scientific information regarding seafood and helping them make ocean-friendly buying decisions. The options are highlighted on their menus and display cases with the Ocean Wise symbol, making it easier for consumers to make environmentally friendly seafood choices. The Ocean Wise logo next to a menu or seafood item is an assurance that the item is a good choice for keeping ocean life healthy and abundant for generations to come Buying Ocean Wise has never been easier. Look for The Ocean Wise Recommended symbol.  www.oceanwise.ca


MSC is the world’s leading ecolabel and certification program for wild-caught sustainable seafood. When buyers and consumers see the blue MSC ecolabel they can be sure that product is traceable back to a fishery that has been certified to the MSC’s rigorous environmental standard as a sustainable and well-managed fishery. The standard ensures the fish stocks are healthy, the impact of fishing on the marine ecosystem is minimal, and the fishery is well-managed. Fisheries around the world voluntarily come forward to be assessed against the MSC standard and the open, transparent evaluation process is conducted by an independent, third-party certifier with full stakeholder engagement. Once a fishery is certified, all companies in the supply chain must have MSC Chain of Custody certification, which ensures MSC labeled seafood can be traced back to a certified source. Products marked with the MSC ecolabel support fisheries that are helping to protect the world's oceans.  www.msc.org